The End of App Lock-in?

I just switched browsers and it was... painless? Bookmarks, History, Apps were all transferred painlessly and I could get started on something new. Of course, I knew if I wanted to switch back it would be just as easy because both browsers use the same Chromium architecture.I'm realizing that *now* is the time to make this the default setting and required feature of every app. In times past, lock-in could be forgivable and even allowable because the time before you could see real value was longer and you needed to be aligned to your user in putting in the time to invest.Not so anymore. The "time-to-value" for most apps needs to be practically instant to have lasting value. Creating magic from the first tap is the required ticket to entry to compete in a highly optimized and crowded ecosystem.And with this power should come great responsibility - the responsibility to freedom. You don't need to lock users in because if you're not providing value in the first few minutes, you're already dead and now you're just making a user angrier when they leave (and they will, despite your best efforts). Every app should be required to have simple standardized file/data exports. Users should expect and demand exportability and importability as a basic minimum viable feature of every app. Universal file formats should be the standard for apps rather than proprietary file types.What may feel counterintuitive will actually be a driver of growth *and* retention for platforms. There is a way to make it easy to switch and still keep users - look at Obsidian for notes, Shortwave for email and Chrome for browsers as examples.Looking forward to seeing this play out in more consumer apps.